NOT DONE
NOT DONE started with one athlete, but was never meant to be just about one athlete.
Created by NCAA Division III gymnast Peyton McNulty, NOT DONE was created from her own journey through gymnastics. A journey that didn’t always follow the path she expected.
Like so many athletes, Peyton grew up with bit goals. But along the way, she learned how easy it is for athletes to feel defined by scores, rankings, recruiting lists, scholarships, social media followers, or whether someone else believes they are “good enough.”
Peyton chose a different mindset.
She wasn’t done.
She continued pursuing the opportunity to compete in college and became a NCAA Division III gymnast at Hamline University. Through that experience, she realized there are thousands of athletes with their own vision of the same story. Athletes who may be overlooked, underestimated, injured, struggling, taking a different path, or simply still working toward something no one else can see yet.
NOT DONE is fore them.
It’s for the athlete who didn’t get the scholarship.
The athlete who wasn’t recruited first.
The athlete coming back from an injury.
The athlete whose pay looks different than anyone else’s.
And the apparel is a way to wear that mindset and also the message. Every piece represent something bigger than a logo: the decision to keep showing up, keep working, and keep believing in what comes next.
Because your ranking doesn’t define you. Your followers don’t define you. Someone else’s opinion doesn’t define you.
You decide when your story is finished.
And we’re NOT DONE.